I have four releases coming out in 2008. That’s more than I had in 2006 and 2007 combined. I’m excited, but the idea of multiple releases gets me thinking about promo stuff. I wish I knew what worked and what didn’t. Think of the money to be made in packaging and selling that info…
For my book buying habits, I can say the more I see a cover, the more likely I am to pick up the book in a store. Yes, I am a marketer’s dream. Great covers grab my attention. So do terrible ones. In general:
**I read Romantic Times every month. RT is the one place where ads have an impact on me.
**I check out the monthly recommendations at Dear Author (can’t get the link to work at the moment)- and, yes, the fact YOUR MOUTH DRIVES ME CRAZY was a July recommendation there is part of the reason.
**I look at the Coming Soon pages on authors’ websites. I also get a tad miffed when I find a 2006 release on that page even though I know the author has had books out since then.
**I like to see which books are getting attention on reader blogs like Sybil’s. However, I am puzzled when I see all the same books everywhere when other books aren’t getting any attention. Not sure how that happens but I’m thinking it has something to do with the ARCs reader blogs get from publishers. For example, Berkley seems to send out tons of ARCs. As a result, you see more Berkley books getting attention. Or, that’s my theory.
Some things do not work on me. For example, I never look at those flashing banners and small ads on sites. For some reason, they just don’t register with me at all. I look at the bookmarks on the tables at conferences, but I rarely pick one up. Again, for me it’s a matter of checking out covers. Once one sets in my mind, I’m going to track it down.
That’s me. I know other things work for other people. If anyone has a suggestion about what does or does not work, let me know.
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